Privacy Policy for Sniffu.com
We are staunchly committed to protecting and meticulously safeguarding the privacy, confidentiality, and security of personal information relating to our website visitors and service users. This commitment extends across all our operations, systems, and processes.
This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for maintaining comprehensive oversight of how your personal information is collected, used, and protected throughout our systems.
We may process usage data (“usage data”), which comprehensively includes browser type and version, operating system details, page view timestamps, interaction patterns, feature utilization metrics, and session duration statistics. This information is collected through automated logging systems, cookie tracking, and analytics tools and may include time spent on specific pages, navigation patterns, and feature preferences. The source of this data is our analytics software and server logs. We process this information for several important purposes, including improving website performance, enhancing user experience, identifying technical issues, and analyzing user behavior patterns, which enables us to optimize our services, provide personalized recommendations, and maintain platform stability. The legal basis for this processing is our legitimate interests in monitoring and improving our website and services.
We may process account data (“account data”), which comprehensively includes email address, username, password hash, account preferences, notification settings, and login history. This information is collected through registration forms, account updates, and security protocols and may include authentication tokens, account status, and security questions. The source of this data is direct user input during account creation and management. We process this information for several important purposes, including user authentication, account security, communication delivery, and service personalization, which enables us to provide secure access, maintain account integrity, and deliver relevant services. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
We may process profile data (“profile data”), which comprehensively includes display name, profile picture, bio information, pet preferences, interest categories, and social connections. This information is collected through profile creation forms, preference settings, and user interactions and may include pet ownership details, favorite breeds, and shopping preferences. The source of this data is user-provided information and platform interactions. We process this information for several important purposes, including personalizing content, facilitating community interactions, matching services, and improving recommendations, which enables us to enhance user experience, provide relevant content, and foster community engagement. The legal basis for this processing is our legitimate interests in operating and improving our platform services.
Your Rights:
Right to Access: You have the right to obtain confirmation about whether we process your personal data and request copies of this data. This includes the ability to receive information about the purposes of processing, categories of personal data concerned, and recipients of your data. To exercise this right, you can submit a formal request through our dedicated privacy portal or contact our data protection officer directly. We will respond within 30 days and may require government-issued identification, proof of address, and account verification to verify your identity.
Right to Rectification: You have the right to have inaccurate or incomplete personal data corrected or completed. This includes the ability to submit corrections, provide additional information, and update outdated information. To exercise this right, you can use our account settings interface or submit a formal correction request through our support system. We will respond within 15 days and may require account password verification, supporting documentation, and identity confirmation to verify your identity.
Right to Erasure: You have the right to request the deletion of your personal data under specific circumstances outlined in applicable data protection laws. This includes the ability to remove account information, usage history, and profile data. To exercise this right, you can initiate an account deletion request through our privacy settings or contact our support team. We will respond within 30 days and may require account password, identity verification documents, and confirmation of deletion intent to verify your identity.
Right to Restrict Processing: You have the right to limit how we use your personal data when you have legitimate reasons for doing so. This includes the ability to pause data processing, temporarily disable features, and limit data sharing. To exercise this right, you can adjust your privacy preferences or submit a formal restriction request. We will respond within 15 days and may require two-factor authentication, account verification, and written confirmation to verify your identity.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and transmit this data to another controller. This includes the ability to download your data, transfer information between services, and receive data copies. To exercise this right, you can use our data export tool or submit a portability request through our privacy portal. We will respond within 30 days and may require email verification, account authentication, and identity confirmation to verify your identity.Data Processing and Security Measures
We process Service Data which includes pet profiles, vaccination records, dietary preferences, and behavioral histories. This processing involves automated data collection, manual entry verification, and profile analysis, enabling us to provide personalized pet care recommendations and service matching. For example, in the context of pets, this includes tracking vaccination schedules, breed-specific care requirements, and pet service provider matches. The legal basis for this processing is legitimate business interests and contractual necessity, specifically to ensure appropriate pet care services and compliance with animal welfare regulations.
We process Technical Data which includes device identifiers, browser information, IP addresses, and usage patterns. This processing involves automated logging, analytics tools, and system monitoring, enabling us to optimize website performance and user experience. For example, in the context of pets, this includes tracking pet product browsing patterns and service booking interactions. The legal basis for this processing is legitimate interests in providing and improving our services, specifically maintaining website security and enhancing user experience.
We process Communication Data which includes service inquiries, pet care consultations, and customer support interactions. This processing involves message logging, response tracking, and communication analysis, enabling us to provide effective support and service delivery. For example, in the context of pets, this includes pet emergency assistance requests and grooming appointment communications. The legal basis for this processing is contractual necessity and legitimate interests, specifically to maintain quality customer service and record keeping.
We process Transaction Data which includes purchase histories, service bookings, and payment information. This processing involves payment processing, booking management, and transaction verification, enabling us to facilitate service delivery and financial operations. For example, in the context of pets, this includes pet supply purchases and grooming service payments. The legal basis for this processing is contractual necessity and legal obligations, specifically for financial record keeping and service delivery verification.
We process Preference Data which includes pet care preferences, product selections, and service customizations. This processing involves preference tracking, analysis, and personalization engines, enabling us to provide tailored services and recommendations. For example, in the context of pets, this includes preferred grooming styles and dietary restrictions. The legal basis for this processing is legitimate interests and user consent, specifically to enhance service personalization and user experience.
Security Measures
Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.
We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.
Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.
Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.
We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.
All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive data.
International Data Transfers
We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Binding Corporate Rules, and approved certification mechanisms. Each international transfer is conducted under strict protocols that ensure:
– Adequate data protection standards
– Compliant processing procedures
– Enforceable data subject rights
– Effective legal remedies
International transfers are protected by ISO 27001 standards, GDPR requirements, and regional data protection regulations, ensuring compliance with international privacy laws. We implement additional measures including:
– Regular compliance audits
– Data protection impact assessments
– Documented transfer mechanisms
– Continuous monitoring procedures
Regarding international transfers, you maintain specific rights including:
– Right to information about transfers
– Right to object to transfers
– Right to withdraw consent
– Right to data protection guarantees
Data Retention
We maintain specific retention periods for different data categories:
Account Information: Retained for the duration of active account plus 2 years for service continuity and legal compliance
Usage Data: Stored for 12 months to analyze service patterns and improve user experience
Transaction Records: Kept for 7 years to comply with tax and financial regulations
Communication History: Maintained for 3 years to ensure service quality and dispute resolution
Technical Logs: Preserved for 6 months for security and performance optimization
These retention periods are determined by:
– Legal requirements
– Business purposes
– Technical necessities
– User preferences
Special circumstances affecting retention:
– Legal obligations
– Dispute resolution
– Security investigationsCookie Policy for Sniffu.com
Essential Cookies
Essential cookies are fundamental to website functionality. These cookies manage user sessions, maintain security protocols, and ensure basic site operations. We use them specifically for user authentication, protecting your account information, maintaining active sessions while browsing pet profiles, and ensuring a stable technical environment. For example, these cookies enable secure login to your pet owner account and maintain your shopping cart contents when browsing pet supplies.
Functional Cookies
Functional cookies enhance your experience by remembering your preferences. They enable consistent language settings across your visits, display region-specific pet services and products, customize your user interface based on device type, optimize features like pet search filters, and maintain personalized settings such as favorite pet breeds or preferred food brands. These cookies help tailor your Sniffu experience to your specific pet care interests.
Analytics Cookies
Analytics cookies help us understand user behavior. They collect information about how you interact with pet listings, your navigation patterns through care guides, usage of features like breed comparison tools, time spent reviewing pet products, and preferences for content types. This data helps us improve our pet-related content and services to better serve our community’s needs.
Performance Cookies
Performance cookies assess and improve website operation by monitoring loading speeds of pet images and videos, identifying technical issues in interactive features, optimizing content delivery for pet care resources, analyzing user experience in our adoption sections, and tracking system performance during peak usage periods. These cookies ensure smooth functionality across all pet-related services.
Cookie Management
You can control cookie preferences through your browser settings, our site’s cookie consent tool, privacy preferences center, and account settings. We provide granular control options to ensure you’re comfortable with your cookie choices while using Sniffu.
GDPR Compliance
For EU residents, we ensure explicit consent mechanisms before cookie placement, minimize data collection to necessary information, limit data usage to stated purposes, implement strict storage limitations, and maintain complete transparency in our data processing activities.
CCPA Compliance
California residents have additional rights, including knowing about personal information collected through cookies, requesting deletion of cookie data, opting out of cookie-based data sales, receiving equal service regardless of privacy choices, and accessing information collected through cookies.
COPPA Compliance
Regarding users under 13, we implement strict age verification requirements, require parental consent for cookie usage, limit data collection to absolute necessities, maintain special protection measures for young users’ data, and provide parental access rights to review and manage cookie settings.
Updates and Changes
Policy updates involve regular review procedures of our cookie practices, user notifications of significant changes, renewal of consent when required, clear documentation of modifications, and continuous monitoring of compliance with privacy regulations.
Contact Information
For privacy-related inquiries:
Primary Contact: [email protected]
Response Time: Within 48 hours
Verification Required: For data-related requests
Available Support: Privacy concerns, data requests, rights exercise
This policy was created specifically for sniffu.com and covers all associated services within the pets industry.