Privacy Policy

1. Introduction

At sniffu.com, we are steadfastly committed to protecting the privacy and personal data of all users who interact with our website and services. Respecting your fundamental rights and freedoms in the digital environment is central to our philosophy and operations. We uphold the highest standards of data protection and privacy in accordance with the principles outlined under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy details how we collect, use, disclose, and safeguard your personal information, and informs you of your rights and choices regarding that data.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all users of the website sniffu.com (“Website”) and to all personal data processed via online and offline interactions with our services. Sniffu.com acts as the “data controller” under relevant privacy regulations, which means we determine the purposes and means of processing your personal data in accordance with applicable laws.

3. Categories of Data We Process

We may collect and process the following categories of personal data:

a) Usage Data:
This includes data on how you use our Website, such as IP address, browser type, pages visited, session timestamps, and referral sources. We gather this primarily through cookies and analytics tools.

b) Account Data:
If you register or create an account with us, we may collect your name, postal and billing address, email address, and contact number.

c) Profile Data:
Information about your preferences, purchase behavior, interaction with products, and your general browsing activities on sniffu.com may be recorded to enhance user experience and engagement.

d) Communication Data:
We maintain a record of any correspondence you send to us, including contact history, support requests, inquiries, and feedback.

e) Technical Data:
We collect device-specific information such as operating system, device type, browser configurations, language settings, and system logs.

f) Transaction Data:
Details related to purchases, payment methods, transaction history, delivery addresses, and billing records are collected to fulfill contractual and legal obligations.

g) Preference Data:
We may process your marketing preferences, consents for newsletters or promotions, and any data related to your interests and interactions with our content.

4. Legal Bases for Processing

In compliance with GDPR and CCPA, we process your personal data under the following legal bases:

– Consent: Where you have explicitly granted permission, such as signing up for our newsletter or accepting cookies.
– Contractual Necessity: When processing is required to fulfill a contract, such as processing payments or shipping products.
– Legitimate Interest: For maintaining website functionality, improving services, fraud detection, and understanding usage trends—unless overridden by your individual privacy rights.
– Legal Obligation: Where data retention or disclosure is mandated by law or lawful authority.

5. Your Data Protection Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

– Right of Access: Request a copy of your personal data we hold.
– Right to Rectification: Request correction of any inaccurate or incomplete information.
– Right to Erasure: Request deletion of personal data under certain conditions (“right to be forgotten”).
– Right to Restriction: Request temporary cessation of data processing under specific circumstances.
– Right to Data Portability: Receive your personal data in a structured, commonly used format and request its transfer to another controller.

To exercise any of these rights, you may contact us at [email protected].

6. Security Measures

We implement robust physical, technical, and organizational safeguards to ensure data integrity and confidentiality. These include:

– Encryption of data in transit and at rest;
– Access controls and internal authorization restrictions;
– Regular data backups and disaster recovery procedures;
– Mandatory data protection training for all personnel handling personal data.

Despite these precautions, no method of transmission over the Internet or electronic storage can guarantee 100% security. However, we continuously monitor and improve our defenses to mitigate security risks.

7. International Transfers

Wherever possible, your data is stored and processed within your region. Should transfers be required outside of the European Economic Area (EEA) or California, we rely on legally-compliant transfer mechanisms, including Standard Contractual Clauses (SCCs) approved by the European Commission, and implement appropriate safeguards to ensure your data remains protected.

8. Data Retention

We retain your personal information only as long as necessary for the purposes for which it was collected, or as required by legal, operational, or regulatory obligations. Specific retention periods include:

– Usage and Technical Data: 12 months;
– Account and Profile Data: 7 years post-inactivity or account closure;
– Transaction Data: 7 years for financial compliance;
– Communication and Support Data: 3 years;
– Marketing Consents: maintained until you withdraw consent.

After these periods, data is securely deleted or anonymized unless legal obligations require longer retention.

9. Cookie Policy

We employ cookies and similar technologies on sniffu.com to enhance your browsing experience and provide personalized content. These cookies are categorized as follows:

– Essential Cookies: Required for the basic functioning of the website (e.g., session management, language preferences).
– Functional Cookies: Enable features such as account retention, form autofill, and customization.
– Analytics Cookies: Collect data for understanding website usage and performance (e.g., page views, click-through rates).
– Performance / Marketing Cookies: Used to deliver targeted advertisements and analyze the effectiveness of promotional efforts.

10. Cookie Management and Compliance

On your first visit to sniffu.com, you are presented with a clear cookie notice. You can manage your cookie preferences via our Cookie Management Tool at any time. Users in jurisdictions governed by GDPR receive opt-in controls, while users in California may opt-out of certain data sales and disclosures by adjusting browser settings or submitting a formal request via [email protected]. All consents can be withdrawn at any time without affecting the lawfulness of prior processing.

11. Special Protections for Children Under 13

sniffu.com does not knowingly collect or solicit personal data from children under the age of 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at [email protected]. We will promptly investigate and delete any such data in accordance with applicable laws.

12. Policy Updates & User Notification

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational practices. When material amendments are made, users will be notified through a prominent notice on the Website or via direct communication where appropriate. Continued use of sniffu.com after such updates constitutes acknowledgment and acceptance of the changes.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at:

Email: [email protected]
Website: https://sniffu.com

We are committed to full compliance with all applicable data protection laws. You are encouraged to reach out with any questions related to this Privacy Policy or your data rights.